"Where Transformations Happen"

I want to thank you for visiting today.


You are looking at the beginning point for so many individuals who have joined this Elite Team and made drastic changes to their health and fitness lives.


Please take a moment and look around the site, enjoy the images you will see of those who have taken on the challenge of changing their lives with fitness. You will see those who have dropped huge amounts of fat, you will see those who have dropped fat and gained lean mass and the most amazing stories of those who have been taken off of prescribed medications since they began their journey of finding ” A New Person ” within.


I welcome you to join this team, take the Challenge I offer to you, we can take the journey to defeat and overcome your battle with obesity, or we can get you an athletic looking physique by helping you add lean mass and cut fat.


Whatever you are looking for, we can do it. We work with beginners to competitors. If you have never even looked at a weight before, that’s no problem. We set you up on a light lifting routine and send you all the instructions , diagrams and pictures you need in order to perform each workout routine the correct way.I am with you every step of the way to answer questions and show  support. We answer every question you have, there is no limit to the number of emails/ questions we answer. As stated before, we are here for you and will do everything in our power to help you succeed.


I want to thank you once again for taking time to stop in and see what is all about.


The Challenge lies before you; do you have what it takes to bring out the best in you? Let’s find out!


Your friend and coach,


-Steve Poynter

” The best way to make your dreams come true is to wake up. So wake up, forget past mistakes, forget you ever failed, in fact , forget everything. Step up and release that Animal inside”


If you would like to view a few of our transformations before proceeding, you can see what is all about through our video log of transformations.

My mission is to assist people in the pursuit of health and fitness. I am dedicated to providing my customers with current and pertinent information on fitness and nutrition. My uniquely designed programs are catered towards each individual, with my commitment to the highest standards of personal service.

I joined the fitness world in the year of 2001, at 21 years old. Up until this point, I had played basketball and baseball, but never lifted weights or even been inside a lifting facility. I was 130 pounds, and very unhappy about it – I had always been teased about being skinny and small.


One day, I walked into a gym. I wanted to change my life through fitness, but I had no clue what I was going to do or how to do it – no devised plan whatsoever. After about three years of working out without much direction, I began to study training styles and began reading personal training manuals. I got deeper into nutrition, learning why the body needs certain things and how different foods affected the body in different ways.

Once I learned these serious training and nutrition principles, I started putting all of what I learned together, and my body really started to change. Before, I was severely over-training, not taking in enough food, not drinking enough water, not getting enough rest. All those things are vital for progress!

Over the years, I went from 130 lbs of skin and bones to 167 lbs at 3.9% bodyfat. I have bulked up to 208 lbs and cut back down to 178 lbs at 4% bodyfat. I learned how to do all of this through lots of research, and trial and error. I lived it.


On Oct 27,2012, I decided to take a shot at competing in the NPC Middleweight Class. I trained for 13 weeks for this show, I came in tight and dry at 171 lbs on the day of weigh ins. However I entered the open Middle Weight class as well and ended up taking 4th there.



In August of 2014, I competed in the Kentucky State/ Kentucky Open Bodybuilding Championships .  My competition prep ran 14 total weeks.

I competed in both Novice and Open. I was a Middle weight in Mens Bodybuilding.

Results are as follows:

* 1st place Novice Middleweight

* 1st Place Kentucky State Open Middleweight

* 2nd Place Kentucky Open Middleweight( open to residents outside of Kentucky)

* Novice Overall Winner


What I aim to do for my Team is to take all the guesswork out of it, so you will not make the same mistakes I did. You will have all the information before you so that you can begin your transformation immediately, do it the right way, and progress much faster than I ever did. I understand the importance of living a healthy lifestyle – we all have loved ones that bring the desire to live as long as we possibly can! Fitness is the key to longevity.


At this time, I hold a Personal Training Certificate via Expert Rating, and am currently working on more specialized certifications in this area. Read on to

learn about Charlotte Quillen, who I have been working with for over 8 years. We aren’t just a trainer/client combo or a trainer team – we are a family with a daughter who is the light of our lives.




I started my fitness journey in 2008. Before I became a mother, I lived a very unhealthy lifestyle. At the time, I didn’t realize how bad it had gotten, but I was about 30 pounds overweight before I became pregnant.  During my pregnancy I gained about 35 pounds, taking me close to 200 pounds. I was miserable, really a shell of a person who had no idea who they were.  After having my daughter, I started going to the gym with Steve, but my eating was still far from ideal. Although I lost most of the baby weight, my progress stalled quickly and I became frustrated and slacked off.


About this time, Steve started up his online business,, and I started to take my fitness life seriously. I began a workout and meal plan and it literally changed my life. since then I have been following a plan from at all times, no matter what my goals are at the time. I have gained quality lean muscle and dropped body fat. I am still going strong and now live and breathe this lifestyle. I cherish my health, and assist Steve in helping others achieve their fitness goals which is the most rewarding things I could imagine doing with my life.


After contemplating for a long time, I decided to enter a figure competition, the 2012 Tricky Jackson Classic. I followed a 13 week competition plan from Fitnesspoynters and placed 1st in my class. In 2014, again following a competition program from Fitnesspoynters I competed at the NPC Kentucky Muscle; the largest 1 day show in the Nation! I took 1st place in my open class, 1st place in my novice class, and won the overall in the novice category, making me the Overall Novice Figure Champion. I am currently working on making improvements and plan on taking the National stage in 2015. I am so happy I finally took that leap and didn’t let the fear of failure hold me back any longer.   If there is one thing you will learn while working with us, I hope it’s just that: Don’t let fear hold you back.  It takes courage to trust someone online to help you, and to take that first step in making your purchase. Hold on to that courage throughout your

journey and you will be amazed at what you can accomplish.


I look forward to working with you all, come join us and let’s get you in the best shape of you life!


“Here is a little something I wrote up one day, there was a lot of feedback from it so I thought I would continue to share it.


When you want something in life to happen, why does a person sit back and think it’s magically going to happen?


I think we all have goals in life and I think if this is true, we should all get out and do whatever is necessary to reach that goal we have set for ourselves.

Sure things are hard, boring and sometimes just make you feel as though you are dying but who cares, once you push through whatever that obstacle is, you will soon learn that you have it in you to make it to that goal you have set for yourself.

It’s easy to sit back and think of every reason not to get started, most of us have been there and done that but I find the easiest thing to do is sit the bullshit excuses to the side and just focus on that goal and know that you are worth it, you have it in you to get the job done to obtain that goal.


Sometimes we gotta block out negativity, sometimes we have to put family and friends to the side, after all, who are you living for? Yourself or family or friends?

Those that truly love you will support you and encourage you in whatever you do in life, those that hate on you and try to pull you down are only doing it because they don’t have it inside themselves to do what is necessary for them to hit that goal that we all know they once set for themselves .


You live once, get up and go after whatever you want in life, all things are possible for the determined, driven and committed.”


- Steve Poynter